Clairol has debuted three new products that deliver salon-quality color and style from home: Root Touch Up Color + Volume 2-in-1 Spray; Natural Instincts Bold and Blonde It Up Crystal Glow Toners work on an array of hair types and textures.
 
Root Touch Up Color + Volume 2-in-1 Spray is a multipurpose temporary root touch up spray that covers grays and offers a boost of volume. Utilizing Colorfill Technology, the 2-in-1 spray covers root regrowth and gives the appearance of fuller looking hair with a damage-free formula.
 
Root Touch Up Color + Volume 2-in-1 Spray is available in five shades: Black, Dark Medium Brown, Medium Brown, Light Brown and Light Blonde.
 
Natural Instincts Bold is a new at-home coloring system inspired by the latest trends for those who want to achieve bold color on dark whilst being gentle to the hair. Formulated with 0% ammonia, Argan Oil, Acai and Guarana extracts, this permanent dye promises bold color that lasts up to 8 weeks and is suitable for all hair textures. The VitaBoost Color amplifier, an advanced color system that guarantees precise placement of pigments deep inside the hair fiber and delivers color results that last weeks with more resistance to fading after wash. The included Moisture-Rich Mask also protects the hair by reducing tangles and smoothening the cuticle layer, for overall smooth moisturized hair.
 
Natural Instincts Bold comes in six shades: Dragon Fuchsia, Copper Sunset, Achiote Auburn, Deep Burgundy Acai, Blue Black Colibri and Violet Passiflora.
 
Blonde It Up Crystal Glow Toners add a pearlescent veil of color and neutralizes unwanted brass. Inspired by crystals that dominated the Spring/Summer 2023 runway collections, blondes can recreate these lustrous and luxe hues for their hair without damage using the TruTone System technology. This technology leverages various tones to help neutralize unwanted warmth and brassiness while adding a veil of sheer iridescent color. For a high gloss shine, the Crystal Finish Treatment leaves hair feeling smooth and conditioned in just 10 minutes with zero damage.
 
Blonde It Up Crystal Glow Toners has six shades: Luminous Pearl, Radiant Opal, Rose Quartz, Sheer Amethyst, Rose Quartz and Iridescent Emerald.
 
“Clairol recognizes women are looking for easy at-home solutions to target their hair coloring needs, while also desiring the latest salon-inspired trends, which drive us to create products with the most advanced technology,” said Saeema Shakir, director of Hair Color Product Development at Clairol. “As one of the leaders in the at-home hair coloring category, these new products were created to deliver the best results across all hair types and textures so anyone at home can use them.”
 
All three new innovations will be available at mass market retailers.